Full service marketing research firm which specializes in:

Voice of Customer     Opinion Polling     Market Positioning

Business & Market

Customer Satisfaction Voice of Customer Customer Value Service Quality Market Segmentation Marketing Strategy

Community & Civic

Community Interests Business Interests Economic Impact Feasibility Studies Spending-Consumption Gap


Political polling Issue-based polling Message development Message testing Data Analytics

Vermilion Marketing & Opinion Research…

…is a boutique research firm located in Lafayette, LA. Specializing in qualitative and quantitative methods, our primary areas of research include community and economic development, opinion polling, and traditional marketing research. Given the nature of specific client needs, Vermilion can leverage a variety of research tools, which may include, but are not limited to, secondary data analysis, traditional and online surveys, opinion polls, perception studies and focus groups. In order to maintain credibility and trust with our clients, the privacy and confidentiality of our clients and their research is essential.